Business English - Churn Rate

In business English there are many phrases that you simple just don't find in normal everyday English.
In this lesson I would like to explain the phrase, churn rate.

As more an more people work in the service sector, the higher the chance that they will come across the phrase, churn rate.

This phrase is used to describe situations related to customers and employees.

When we use churn rate in connection to customers, we are describing the percentage of contracted customers who leave a company over a given period of time.

For example: "I work in the call centre of a mobile phone company and the churn rate of our customers is really big"

In this example the speaker is telling us that the mobile phone company they work for has a large percentage of customers leaving the company at the end of their contract.

When we use churn rate in connection to employees, then we are describing the high turnover rate of employees in a company.

For example: "When I worked in the fast food restaurant, there was a high rate of employee churn"

In this example the speaker is describing their time working in a fast food restaurant, and how they noticed that most employees did not stay long in the job.

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