Friday, 19 March 2010
Business English - Churn Rate
In this lesson I would like to explain the phrase, churn rate.
As more an more people work in the service sector, the higher the chance that they will come across the phrase, churn rate.
This phrase is used to describe situations related to customers and employees.
When we use churn rate in connection to customers, we are describing the percentage of contracted customers who leave a company over a given period of time.
For example: "I work in the call centre of a mobile phone company and the churn rate of our customers is really big"
In this example the speaker is telling us that the mobile phone company they work for has a large percentage of customers leaving the company at the end of their contract.
When we use churn rate in connection to employees, then we are describing the high turnover rate of employees in a company.
For example: "When I worked in the fast food restaurant, there was a high rate of employee churn"
In this example the speaker is describing their time working in a fast food restaurant, and how they noticed that most employees did not stay long in the job.
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To make a horlicks.
The health care company GalxoSmithKiine, make a malt milk drink called Horlicks, which is marketed in the UK, New Zealand, Hong Kong, India, Pakistan and Jamaica.
Traditionally in the UK Horlicks is taken at night just before going to sleep, in the same way as British people take coco or hot chocolate.
However in the English language Horlicks can also be used to describe a minor disaster or shambles, it is normally combined with the verb "To Make"
For example, "Oh my, did you see the football game last night, our team made a horlicks of the defence!"
In this example the speaker is suggesting that the team the speaker supports had a disastrous game, especially in defence.
Using horlicks in this manner is not considered offensive, and was in fact used in 2003 by the
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Wednesday, 17 March 2010
If you pay peanuts.
"If you pay peanuts you get monkeys."
The phrase is attributed to the Anglo French businessman James Goldsmith, and it is used to describe the quality of service offered by people in business.
It is a negative phrase and is used to describe the situation where the speaker feels that if an employer pays low wages then the staff working for them will be bad.
For example:
Speaker A: "Every time I call that company I can't get the service I want"
Speaker B: "Well if you pay peanuts you get monkeys"
In this example the first speaker is describing a situation where they feel that the service they are getting from the company is very bad, the second speakers is expressing their feeling that because the company pays their staff so little money, this is the reason for the bad service.
The phrase can also used to describe the situation where a person who pays too little for a service should not expect the quality of the service
to be any good.
For Example:
Speaker A: "Juan is trying to learn English online and pays only $1 for an hour's one to one lesson, but I have to say his English is getting worse"
Speaker B: ""Well maybe someone should teach Juan the expression, if you pay peanuts you get monkeys"
In this example the first speaker is saying that they are shocked at how bad Juan's English is.
The second speaker, suggests that because Juan pays so little money for his lessons, his teacher is not a professional.
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Wednesday, 3 March 2010
To call time
"To call time"
It was a phrase that no student had hear of before, so I felt it would be a good idea to explain it to you here in this blog.
The phrase "to call time" has its history in English and Irish bars/pub.
By law English and Irish bars/pubs must close by a certain time in the evening. When the closing time comes the bar person must shout "TIME" so that everyone in the bar knows it is time to close the bar.
The act of shouting "TIME" to tell everyone that it is now time to close the bar is know as, "to call time".
However the phrase, to call time, is now used in English to describe the moment when someone decides that something has come to an end.
For example:
"John Smith, the footballer, has called time on his career"
This means that John Smith has decided to finish playing football.
Or
"Ladies and gentlemen, I must call time on this meeting"
This means that the speaker, perhaps the chairman of the meeting, has decided that it is time to finish the meeting.
To call time = to end or to finish.
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Packed in like Sardines
The phrase is not offensive and in fact comes from the business of food processing.
Sardines, as you know are a type of fish, and we normally buy our sardines in small tins. When we open a tin of sardines, its normal that there are a lot fish in the tin and there no free space.
Therefore the phrase packed in like sardines is used to describe a situation where people are in an area or space with little room to move.
So it is not offensive and in fact a very good way to describe the Moscow Metro during rush hour.
"Every morning I take the Metro to work, it is always full and there is no room to move because everyone is packed in like sardines."
Packed in Like sardines = No space to move
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Tuesday, 2 March 2010
Using Will to express a future decision
As we previously discussed in other blogs there are a number of different ways of expressing the future.
Using Will is one ways to express the future and Will has a number of different uses, however in this blog I want to focus only on Will as used to express decisions.
When we are speaking about an action in the future, and we make decision about this future action while we are speaking we must use will.
For example:
"I don't know if I should go to the cinema or not...hhmm...OK I will go with you."
In this sentence the speaker is unsure about a future trip to the cinema, however while they are speaking they make up their mind to go to the cinema, so they must use Will to express this decision, because will is used to express a decision made at the moment of speaking.
Will is used to express a decision made at the moment of speaking.
There you have it another use of will for expressing the future!
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Friday, 26 February 2010
English Lesson - Bailout or Bail Out
Bailout - noun
and
Bail Out - intransitive verb
If you have been following the business news in English over the last few months you will have heard the phrase bailout used as a noun.
Bailout - used as a noun
For example:
" The bank happily took the bailout given to them by the government, but they still are paying themselves big bonuses."
In business English we use the phrase bailout to describe the act of giving money to a bank or company who is danger of financial failure.
When we spit bail out into two different words we are using it as an intransitive verb.
Bail Out - when used as an intransitive verb, has three distinct:
1) To describe the act of parachuting from an aircraft
"I bailed out of the plane with my parachute at 20,000 feet and it took me 4 minutes to land"
2) To describe the act of leaving a harmful or difficult situation
"We bailed out of the bar when the two men started fighting"
In American English when we use bail out to describe the act of leaving a harmful or difficult situation bail out can be shortened to balled.
"I bailed on maths class because I didn't have me homework done."
And 3) to describe the act of removing water from a boat
"It was a nice day so we rented a row boat to go out on the lake, unfortunately the boat was leaking and we had to use our shoes to bail out the water"
So there you have it Bailout or Bail Out, now you know!
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